Lifestyle Hotel Brand Expansion Advisory and Market Study, IHG

Lifestyle Hotel Brand Expansion Advisory and Market Study, IHG – Japan

Key Service: Planning and Development
Location: Japan
Product: Planning and Development

Lifestyle Hotel Brand Expansion Advisory and Market Study, InterContinental Hotels Group, Japan

Description: Horwath HTL was engaged by IHG to support their market entry of its lifestyle brand to Japan.
Scope of work: Our work scope or this project included research on millennial-targeted lifestyle markets in Japan as well as search on existing boutique hotel market in major Japanese cities.
Status: The project was completed on time.