Property Due Diligence and Operator Selection, Onsen Ryokan in Atami

Property Due Diligence and Operator Selection, Onsen Ryokan in Atami – Atami, Shizuoka

Key Service: Asset Management
Location: Atami, Shizuoka
Product: Valuation

Description: Horwath HTL was retained by the owner of a struggling Onsen Ryokan (Japanese-style Inn) in Atami, Shizuoka to reposition the hotel and assist the owner for selecting operator to maximize the value of the hotel.
Scope of work: We have conducted due diligence and valuation on existing hotel property, provided strategic repositioning advice which helped the Owner to rebrand the facility into a family-friendly modern Ryokan to be operated by a domestic resort hotel chain excels in Ryokan operation and marketing. After the rebrand, Horwath was retained as the asset manager for monitoring the hotel’s operation performance.
Status: The property is repositioned to a family focused upper-upscale Onsen resort hotel and has retained as the market leader in the competitive set.